Saturday, May 07, 2011

Explaining the Logo of India Post

The construct of the logo  is inspired by the fact that India Post carries emotion across physical distance. At first glance, it is an envelope and at the next glance, it is a bird in flight, unhindered and unrestricted. The following bold strokes convey free flight.

The choices of colours are Red and Yellow. Red has been chosen for its traditional association with the Postal Service. It embodies passion, power and commitment. Yellow communicates hope, joy and happiness. Evidence of the combination of the two colours is found across the country.

India Post is the bridge across physical distance and is committed to deploy efficient means to reduce the time between sending a missive to receiving it. India Post is forward-looking and modern. It embraces change and incorporates services to fulfill the requirements of its customers. India Post makes social, commercial and industrial life possible in modern India.

It is the recognition of this stellar service in a changed world that has prompted the refurbishment of the India Post Logo. The first insight that was brought on board was the evolution of design, which has become increasingly organic. This is a departure from straight lines, which the current logo is dominated by. There is an element of modernity that the refurbishment aims at. At the same time, there is a conscious effort to maintain an element of continuity. The ‘wings’ are the anchoring element that have been retained.

With the introduction of the  logo India Posts embraces change to be a vibrant and dynamic organization, with modern and professional approach in its service to individuals and businesses.

With more than 1,55,000 post offices covering the urban and rural populace, Indian Postal network is the largest in the world. India Post is poised for a major change in terms of new look Post Offices across India and new services.